Data Services & Analytics

Data Services & Analytics

Data Hygiene

At Federal Direct, we know that data quality, security, and hygiene are the backbone of any direct marketing campaign.

Our data services team has an average tenure of 20+ years at your disposal, and our security procedures are approved by Fortune 100 Financial, Pharma, and Insurance companies.

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List Processing

List Processing

Our list processing services can reduce waste and increase the deliverability of your mail by ensuring your lists are current, correct, and standardized before mailing.
Merge/Purge

Merge/Purge

Save printing and postage costs by reducing the amount of duplicate pieces mailing to an individual, while also generating USPS-required reporting structures and output files for postal discounts.
Postal Optimization

Postal Optimization

With the best solution to fit your needs–whether it is commingling, BMC drop ship, or co-palletization–you'll enjoy the benefits of the best postage rate, lowest freight cost and fastest in-home delivery.

Custom Programming

Federal's ISAS (Integrated Sample Accountability System)

is a solution developed by Federal Direct for Pharma clients to manage the production, personalization and distribution of sampling documents through an automated,
business-rule drive system.

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Our experience-rich programming team helps you realize your data's potential, utilizing a diverse set of personalization & production capabilities.

Analytics and Reporting

Our response collection system
integrates data feeds from all
channels of your diverse
marketing campaign.
Our clients access the
results of their campaigns
on their branded marketing
dashboard in real-time.
No longer taking an expert to interpret,
results are logically organized, indentifying
the offers and campaigns that produce
the highest response rates.
Clients are then allowed
to adjust their campaign
accordingly and quickly.
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