CLIFTON, NJ - March 1, 2005 - Federal Direct (feddirect.com) Federal Direct, a Clifton, New Jersey based printing and direct mail Company, is offering full-service direct mail solutions to Franchises. Dubbed "Franchise Ease ®", the firm provides corporate offices the ability to centralize the branding and offering of direct mail campaigns. The franchisees are able to manage all of their direct mail needs, including purchasing lists from an easy-to-use and secure web-based interface. Initial satisfied customers include Lawn Doctor and recently added Liberty Tax.

Lawn Doctor's Marketing Director Scott Frith comments, "Federal Direct has enabled our franchise owners to efficiently target consumers with a consistent message, while offering a degree of flexibility to accommodate local marketing needs." Marietta Madden, a Lawn Doctor Franchise owner in Virginia Beach, VA adds "By participating in the mail program, I experienced my greatest growth in new customers."

Liberty Tax Marketing Manager Tom Stoner addresses their working with Federal Direct - "We choose Federal Direct because of their single source capabilities, and flexibility in offering an optional marketing solution to our franchisees." Federal and Liberty are embarking on a campaign targeting prospects in the midst of life changes - a group likely in the market for a new tax preparation service. Tom Stoner explains of the program "The program was delivered just as Lady Liberty wanted. The returns are still coming in."